Fashion photography

AI fashion photography, one face across the collection
Same model. Every look.

Cast a model once and dress them in the whole collection. Front, back, detail, street and studio, with the same face, the same hair and the same build in every frame.

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A blonde model in a beige linen blazer, white tank and wide-leg trousers walks down a sunlit cobbled street in Milan, a tan crossbody bag at her hip.

01

Why the face matters more than the garment

AI fashion photography only works for a brand when the model stays the same person from shot to shot. A product page with a different face on the front view and the back view reads as two products. A lookbook with drifting faces reads as a mood board.

Misu solves this with Character Lock. A model's identity is fixed once, and it carries into every image and video you generate with them, whichever generation model the shot is routed to. The garment changes. The person does not.

02

From garment to lookbook

A campaign is a shoot briefed once and produced as one consistent set.

  1. 01

    Add the clothing

    Upload garment photos or import them from a product URL or Shopify. Set each item's category, such as Outerwear, Tops or Bottoms, so it appears in the right Wardrobe slot.

  2. 02

    Cast the model

    Pick an Original and generate straight away, train a persona of your own, or request a licensed face from the Main Board.

  3. 03

    Brief the shoot

    Choose a preset, select the products and add one line of direction. Character Lock is on by default. Your brand guidelines and style references apply without being repeated.

  4. 04

    Edit the shot list

    Misu writes a prompt for every shot in your brand's voice. Change the framing, format, lens or light on any card, add shots or remove them. The token estimate sits next to Generate.

  5. 05

    Approve the set

    Results land in your Library and in a Board named after the shoot. Pick a variant, approve it or redo it. Hand the shoot to Misu's team at any point.

03

One model. Six frames.

A single linen suit on the same model, from studio to street. Generated in Misu with Character Lock.

Full-length front view of the model walking toward camera on a grey studio sweep in a beige linen suit, white tank and pointed nude flats.
Walk · Studio
The model turned away from camera, looking back over her shoulder, showing the back vent and rolled sleeve of the linen blazer against grey.
Back · Studio
Close detail of a hand resting on a linen lapel, a tortoiseshell button, a ribbed cream tank and a chunky gold chain necklace.
Detail · Fabric
The model slipping the linen blazer off one shoulder, eyes lowered, against a pale grey backdrop.
Editorial · Movement
The model seated barefoot on a wooden stool in the linen suit, hands clasped over her knee, against an olive-green backdrop.
Seated · Green
The model leaning against a dark green cast-iron storefront on a New York street in morning light, a folded newspaper in hand.
Exterior · New York

04

AI model photos for clothing

The campaign presets map to the image sets a fashion brand actually ships.

E-com PDP set

Front, back, three-quarter and detail for every product, with the same model, the same set and the same light. Four shots per product by default.

Lookbook

A seasonal story of twelve frames: a hero cover, full looks, details, movement and mood.

Social drop

A 4:5 feed hero and a 9:16 story frame for each product in the drop.

Flat-lay to model

Apply to Model puts a flat-lay garment onto a generated model, so a photo on a table becomes an on-model image.

Wardrobe and try-on

Build an outfit across eight garment categories, then choose a background such as White Studio or Urban Street and a pose such as Walking or Leaning.

Motion

Turn any approved still into a short clip, a walk or a turntable, with the same face. Video is on Studio Pro and above.

05

Getting clothing to read right

Write the prompt for what the reference cannot show. The trained model already carries the face, hair, build and skin tone, so describing them again competes with the identity. Spend the words on pose, camera angle, location, light and wardrobe changes.

For garments that must hold exact colour and construction, lock the product as well as the model. Product Lock trains on 5 to 20 photos of the piece. With both locked, a campaign keeps the person and the garment fixed while the scene moves.

Give movement a reason. A walk, a hand at the lapel or a blazer slipping off one shoulder shows how linen creases and how a trouser falls, which a static front view cannot.

06

Fashion techniques

Open a technique to see the setup and run it on your own garments.

Sample output from the Talent Campaign Look technique

Talent Campaign Look

Put a licensed model in your product and keep their face identical across the whole campaign.

Open →
Sample output from the Flat-Lay to Model technique

Flat-Lay to Model

Take a garment photographed flat and put it on a real person.

Open →
Sample output from the Ghost Mannequin technique

Ghost Mannequin

Remove the model from a garment shot and keep the clothing's shape, the way catalogues do it.

Open →
Sample output from the Scene Plate technique

Scene Plate

Pick a still from the cinematic catalogue and generate a new frame that matches its lighting, lens and grade.

Open →
Sample output from the Image to Video technique

Image to Video

Give a still image motion — a slow push, a drift, a turn — and get a clip ready for social.

Open →

07

Questions people ask

Can AI keep the same model across a whole collection?

Yes. Character Lock keeps one identity across every shot in a campaign and across image and video. Campaigns also run on one seed, so light and framing stay consistent through the set.

Can I use my own model?

Yes. Train a persona from at least 15 reference photos with consistent lighting and a mix of angles. The person must give explicit written consent to AI training and commercial use. Trained personas are private to your brand. Training needs Studio Pro or above.

Which AI models can wear my clothes?

Originals are born-digital and free to generate with, with no licensing step. Main Board models are AI twins of real people, booked by request, who earn royalties when cast. You can also train a persona of your own.

Do I need a photo of the garment on a person?

No. A flat-lay, a hanger shot or a product page photo works. Apply to Model and Wardrobe put the garment on a generated model.

Will the clothing look like the real piece?

A garment photo rides along as a reference in every shot. For exact stitching, colour and shape, lock the product: Misu trains on its photos and only locks it once validation shots pass a check against the originals.

Can I use AI fashion photos commercially?

Yes. Every plan includes full commercial rights to generated assets, worldwide. Licensed Main Board faces are used within the scope confirmed in the booking.

How much does AI fashion photography cost?

Starter is €29 a month with Character Lock and images. Studio Pro at €149 adds video and training. Studio Unlimited is €299. A standard image is about 20 tokens, at €0.005 a token.

Can Misu's team produce the shoot?

Yes. Brief the team from your workspace and a creative director scopes it and quotes before anything is charged, from €1,200 per shoot. Retainers start at €2,000 a month with 48-hour delivery.

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Your product.
The same face in every shot.

Full commercial rights · Licensed models · Stockholm

Misu is in private beta. We onboard every brand personally and set up your first product and model with you.

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PRIVATE BETA · ONBOARDED PERSONALLY · FOUNDING PRICING LOCKED